The Eficacia Awards, promoted by the Spanish Association of Advertisers, and with the strategic advice of SCOPEN, are the only awards in Spain that focus on results achieved through communication action, be it brand awareness, sales or any other type of profitability that responds to a pre-established objective.
Bankinter’s “Billetes” Campaign received the Effectiveness Grand Prix 2020; the Gold Award for Best Integrated Campaign and the Silver Award for Most Innovative Campaign.
FIRST, WE DEDICATE IT TO OUR PARTNER LEANDRO RAPOSO, WHO IS IN BARCELONA. SECOND, IT IS A TRIBUTE TO THE PASSION, EXPERIENCE, COURAGE AND TALENT OF ONE CLIENT AND TWO AGENCIES. THE WHERE, THE HOW AND THE WHAT... WONDERFUL!