The Premios Ondas are awards given to radio, television, radio advertising and music professionals. They have been awarded annually by Radio Barcelona, the SER radio station of the PRISA group, since 1954. They were the first radio and television awards instituted in Spain, which is why they enjoy great prestige.
National ondas award. Radio advertising. Best Radio Campaign (ex aequo).
“Specific Measures” Bankinter. Sioux meet Cyranos for Bankinter
WHAT HAS BEEN VALUED IS THE AD'S ABILITY TO CONNECT WITH SOCIETY TO MAKE A BRAND MORE RELEVANT, AS WELL AS THE DEMONSTRATION THAT SOUNDS, IN THIS CASE A SONG WITH A GREAT PERFORMANCE, STIR EMOTIONS.