Publifestival was created to recognise and support advertising that helps to raise consumer awareness of social causes, regardless of the product or service being advertised. It also acknowledges the efforts of hundreds of companies and individuals who, sometimes publicly, sometimes quietly, contribute with the means they themselves choose, in projects to help the most vulnerable or to protect and preserve the planet so that we can improve our world together.
Bankinter’s "Billetes" Campaign
Special Award. Campaign with the Best Social Message.
THIS IS THE FIRST TIME THAT THE PUBLIFESTIVAL GALA HAS BEEN HELD ONLINE. WE HAVE ENJOYED SOME WONDERFUL MOMENTS, WHERE THE MOST SOCIAL CAMPAIGNS OF THIS YEAR HAVE BEEN RECOGNISED, CAMPAIGNS THAT HAVE A SPECIAL RELEVANCE DUE TO THE SITUATION WE HAVE EXPERIENCED AND ARE STILL EXPERIENCING.
