Publifestival was created to recognise and support advertising that helps to raise consumer awareness of social causes, regardless of the product or service being advertised. It also acknowledges the efforts of hundreds of companies and individuals who, sometimes publicly, sometimes quietly, contribute with the means they themselves choose, in projects to help the most vulnerable or to protect and preserve the planet so that we can improve our world together.
También se reconoce la labor de cientos de empresas y personas que, de forma pública algunas veces, o sin ruido otras, contribuyen con los medios que ellas mismas determinan, en proyectos de ayuda a los seres más desprotegidos o de protección y preservación del planeta para mejorar entre todos nuestro mundo.
Bankinter’s "Banknotes" Campaign
Special Award. Campaign with the Best Social Message.
THIS IS THE FIRST TIME THAT THE PUBLIFESTIVAL GALA HAS BEEN HELD ONLINE. WE HAVE ENJOYED SOME WONDERFUL MOMENTS, WHERE THE MOST SOCIAL CAMPAIGNS OF THIS YEAR HAVE BEEN RECOGNISED, CAMPAIGNS THAT HAVE A SPECIAL RELEVANCE DUE TO THE SITUATION WE HAVE EXPERIENCED AND ARE STILL EXPERIENCING.
