El Sol is the common name of the "Ibero-American Festival of Advertising Communication", which is held annually in Bilbao, Spain. The Festival, which is held at the beginning of June, is organized by the Spanish Association of Advertising Agencies and is aimed at promoting advertising creativity
Festival "El Sol" has awarded the following awards to S&C, Gold in Film - Bankinter- Tus cuentas de rap a balada, Silver in Film- Línea Directa- Big Bang, Bronze en Film- Ruavieja- Quiero verte mejor y Silver in Audio- Bankinter- Tus cuentas de rap a balada.
THE KEY IS THAT THE EMOTION IS NOT FREE. THAT IS INTELLIGENT AND THAT CONNECTS WITH AN EMOTIONAL NEED OF THE RECEIVER