The Eficacia Awards, promoted by the Spanish Association of Advertisers, and with the strategic advice of SCOPEN, are the only awards in Spain that focus on results achieved through communication action, be it brand awareness, sales or any other type of profitability that responds to a pre-established objective.


The campaign "Farewell to Matías Prats" of Línea Directa has received a Bronze for Best Product/Service Campaign existent-. In addition, Roberto Lara, founder and president of Sioux meet Cyranos has been awarded for his Career.






LÍNEA DIRECTA EVOLVES AND IS NOW LÍNEA DIRECTA ASEGURADORA GROUP