El Sol is the common name of the "Ibero-American Festival of Advertising Communication", held this year in Malaga, Spain. The Festival, which is held at the beginning of June, is organized by the Spanish Association of Advertising Agencies and is aimed at promoting advertising creativity
"El Sol" Festival has awarded the following awards to S&C, Bronze in Film - "Viva la Masa" Telepizza Campaign and Bronze in Production - "Viva la Masa" Telepizza Campaign.
THE KEY IS THAT THE EMOTION IS NOT FREE. THAT IS INTELLIGENT AND THAT CONNECTS WITH AN EMOTIONAL NEED OF THE RECEIVER