BBDO was a key stage for him. He began as an account executive and left 16 years later as the CEO and a shareholder.

He led major accounts both globally and locally, such as Pepsi, Renault, Retevisión, and all those that turned BBDO into an industry benchmark for many years.

He left BBDO to start his own advertising agency. Sra Rushmore was born in 2000. Roberto sold a large percentage of the company to WPP in 2005. He left the company in 2017.

In 2020 he founds Sioux & Cyranos with Leandro Raposo and María López-Chicheri.