Línea Directa Aseguradora begins a new stage in its advertising communication strategy in which it focuses on the customer and highlights the value of solidity, innovative coverage and the excellent service that, as a large multi-line insurance group, it offers in all its lines of business (Motor, Home and Health).
The campaign marks a before and after in its way of advertising and once again breaks with the advertising codes of the insurance sector in Spain.
“Big Bang” is the explosion that caused the appearance of Línea Directa in the Spanish market 27 years ago and that changed the way of doing insurance in Spain. Faced with a highly intermediated system and with a rigid and complex commercial offer, the distribution model only by telephone and internet and the flexibility and simplicity of its policies was a commercial success that quickly made Línea Directa one of the first insurance companies of automobile of the country.
The first spot of this campaign maintains the characteristic pioneering tone and disruptive nature of the company's advertising and lists precisely part of those coverages and services that always put the customer at the center.
AND IN THE BEGINNING IT WAS A SHOCK. AND AS IN EVERY SHOCK, IT HAD TO BE REPORTED...
TV
Spot "Big Bang 90"
Spot "Big Bang 60"
Spot "Edison"
First spot of the Big Bang campaign aimed exclusively at electric and plug-in hybrid vehicles. Even Edison himself would have contracted insurance like this, with special all-risk coverage with a single and definitive price of only 249 euros.
Spot "Noé"
How good it would have been for Noé, because of the deluge and that, a home insurance like that of Línea Directa.
First home spot for Línea Directa in the Big Bag campaign in which the price is valued through the product's coverage.
Spot "Filípides"
If Filipides had had a scooter, surely he would have reached Marathon earlier.
First spot of the Big Bang campaign's motorcycle branch in which the price is valued from the product's own coverage.
Spot "Multicoberturas coche"
First spot of the car line of the Big Bang campaign in which the price is valued from the product's own coverage.
TV 
