For Línea Directa, innovation is an important pillar in order to continue offering new products that respond to the new needs of its customers.
For this reason, in the new campaign launched in June 2023, the entire focus is focused on the innovations that Línea Directa insurance offers you in any of its branches: Car, Home and motorcycle.
"Adas" Innovation Campaign
In this first film and under the concept of "Insurance ahead of its time", the presenter Jordi Hurtado participates to communicate the discounts you can get if your car has adas, that is, driving assistants that increase the vehicle safety.
IT IS EFFECTIVE CREATIVITY THAT NOT ONLY CAPTURES THE LOOK, BUT TRANSCENDS IT
TV
Spot "Adas"
"Okupas" Campaign
Línea Directa reinforces the benefits of your home insurance with specific coverage against illegal occupation of the home.
TV 
