Vivaz, the brand of the health branch of the Línea Directa Aseguradora Group, through its new campaign, is positioned as the health insurance that offers direct access to the best specialists, diagnostic tests, hospitals and an advanced telepharmacy service at the best price.< br>
Under the creative concept that "We all have a hypochondriac inside" the brand presents itself, through the new spots of the campaign, referring to the figure of the hypochondriac that we all carry inside as a communicative vehicle to bring private health insurance closer to vivacious to all users, with a clear tone of humor.
The new campaign has been directed by the director and screenwriter Daniel Sánchez Arévalo and produced by La Joya.
"And is that we all have a hypochondriac inside, right?"
AND WE ALL HAVE A HYPOCHONDRIAC INSIDE US, OR NOT?