Partner Campaign

Bankinter

HELPING YOU TODAY MEANS ENSURING
THAT YOUR MONEY DOES NOT LOSE VALUE

Sioux meet Cyranos

Spot “Partner”

  • TV
  • STRATEGY

Bankinter Partner is the result of a brand strategy that originated in 2020 after adopting the territory ‘the bank that sees money the way you do’. The fruits of our dedication to this territory are not only evident in the brand perception on the street but also in the way Bankinter’s business teams have undergone a significant transformation as a result.

Creating inspiring communication territories, nurturing them from the products, and deeply understanding the consumer, changes the internal processes of a client and also their way of perceiving them. The territory becomes a true brand mission.

  • Launch a unique product in the market that proposes a real benefit for companies and their employees. Bankinter is the only bank offering this product.
  • Attract companies in the advertising and media sector towards a business model based on the alliance between the bank and a corporate client.
  • Achieve acquisitions through a proposition that offers tailor-made financial products and services to employees, also distributing a portion of the profits generated by their own activity among them.

Bankinter works tirelessly on creating more honest, profitable, and customer-centric products. The tenacity and solidity of the entity translate into results that prove the loyalty of its customers, with a churn rate of less than 2%.

This strategic focus drives the brand to develop initiatives like Partner, a unique model that facilitates collaboration between the bank and its corporate clients. Partner not only provides employees with access to personalized financial products but also shares the profits obtained. This great initiative only lacked effective communication, and that’s how the ‘MITAD’ spot and graphic were born.

In this give-and-take approach, Bankinter stands out as the only bank offering this innovative product.

After some deep reflection on how to improve the lives of businesses and employees, Bankinter poses a fundamental question: Does your money work for you, or do you work for your money? Through executions illustrating everyday situations where money acts as an ally, the campaign emphasizes the importance of seeing money as an engine of our lives.

Music remains a key element in the brand communication model, visually complementing with shots that represent it. Once again, the bank’s proposal focuses on transforming the perception of money and highlighting its positive role in people’s lives.

  • Bankinter Partner closed the year 2023 with over 280 associated companies, 48,000 clients, and a credit portfolio of 3.4 billion euros, a 3% increase from the previous year, with a mortgage portfolio of 1.6 billion euros.
  • The average financing balance grew by 88% in the last decade. For the fiscal year 2023, the bank will distribute a total of 23 million euros among Bankinter Partner clients, surpassing the 13 million from the previous year. This distribution is credited once a year into the client’s account and is personalized for each client based on the products they have with the bank.
  • This cooperative approach strengthens the emotional connection between the institution and its clients, creating a sense of belonging and fostering long-term loyalty.

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