Car-House Campaign

The first piece of the new Línea Directa campaign in which you can jointly contract home and car insurance and in which, in addition to savings on both policies, policyholders can benefit from exclusive coverage such as the replacement vehicle and the handyman service for the home. The campaign, which continues under the umbrella of the strategy started a year ago with “The value of being direct”, is built from a creative universe of “houses-cars” to show the new promotion in which the two insurances converge and returns to break the advertising codes of the sector.