Health Campaign

At Línea Directa, they revolutionized the insurance industry in our country by making Car, Motorcycle, and Home insurance more accessible and straightforward. Now, it was time to do the same with Health Insurance. Inspired by the spirit of the 2023 ad, we wanted to convey, in the most visual and emotional way possible, that there’s no point in protecting what matters to us if we can’t truly enjoy it.

Thus, the car, motorcycle, and home became the guiding threads of this story, symbols that represent what we love most: enjoying life. And to be able to enjoy life, the most essential thing is our health. That’s why Línea Directa is committed to continuing to offer Health Insurance designed to give our customers peace of mind, with shorter waiting times, access to the most advanced diagnostic tests, and care from the best medical professionals. Because only when we are well we can continue to enjoy everything that truly matters to us.