The most stubborn carol in the world Campaign

“The most stubborn carol in the world” was born with the aim of congratulating Bankinter’s customers and employees on the New Year, with the intention of creating an anthem that would unite us after the difficult year we have all been through, in which we all had to do our bit and help each other like never before. However, without intending to, it went beyond being a Christmas card and became part of the content of news programmes, achieving more than 1 million views on YouTube and therefore being listened to by hundreds of thousands of people who were touched by it. The lyrics, written by Leandro Raposo, to which ELE composed the music, carried a message of resilience and optimism as 2021 approached, with the special circumstances in which Christmas was to be celebrated. It rebels against a sense of despair; hence “the most stubborn carol in the world”.